We love advertising items and the history behind them. This colorful plate was made sometime after 1892, when the D.E. McNicol Company was incorporated in East Liverpool Ohio. Our best estimate is the 1920’s.
This 7 inch plate was a giveaway by the J.A. Lednicky Stores, which were in Everest, Purcell and Huron, Kansas, all of which is printed in gold at the front bottom. The central motif features a male pheasant in front of a stand of birch trees; at the lower right there is a signature: “Daudin.” The embossed and scalloped outer rim is encircled with peach luster and there are peach luster designs along the inner rim. There is no crazing and there are no cracks or chips. During the application of the gilt printing at the bottom, a bit of it was dripped to the left of the printing. The reverse is marked with the D.E. McNicol, East Liverpool, O., mark and W17, probably a stock number. The plate stands 3/4 inch high on a 3 1/2 inch wide foot.
As a historical footnote, Mr. John A. Lednicky was, according to census information, born about 1862 in either Austria or Czechoslovakia. In the 1900 census, he is listed as 38 years old and married. By 1940, he had disappeared from the census rolls.
Photos By: Wayne Henrich